LinkedIn has emerged as one of the main powerhouses on the Internet for business leads and sales and now has more than 500 million users around the world. The business networking platform was started in 2002, by the founder of PayPal, Reid Hoffman. The company has seen steady growth since its official launch in 2003. LinkedIn has earned a reputation as the social media platform that entrepreneurs can use to find the right buyers and quality leads online.
How To Create a Killer Profile that Converts More Leads
When it comes to marketing your business, you have to have a complete and update profile. Having a complete profile is the best way to increase views and connection requests, as well as showing up in searches run by potential clients and connections. LinkedIn provides a completion tool so you can keep track of what parts of your profile are complete and what still needs your attention. It also provides you with tips to help you complete your profile, and even writes a complimentary summary for you based on the information you put in when you are creating your profile.
If you want to start increasing the targeted leads you receive from LinkedIn then you need make sure that you have an interesting, eye-catching, and easy to follow profile. It is important that you have a clearly stated mission statement for your company. Your company’s profile is where you can show your target audience why you are the best choice for their solutions. There are many ways that you can use your profile to your advantage.
Adding a Profile and Cover Photo
You want to include a profile picture that clearly represents your company. It is important that you use a clear, concise photo of your logo that is approximately 1400 x 425 pixels. Your cover photo should also be representative of your company and its products or services. Recent studies have shown that an active photo helps to draw attention to your profile. Choosing an active photo that represents your company provides a level of personability to your company. Since buyers are more likely to purchase from companies with some level of humanity, you want to show that you company is approachable, warm, and friendly. Your profile photo should be your company’s logo, while the cover photo should be representative of what your mission statement is.
If you are an individual marketing yourself, your profile photo is your first impression on people who are viewing your profile. You want to make sure that you keep it professional, as well as infusing your personality. Adding your profile photo will increase your visibility by seven times, while not having a photo will make your profile either seem shady or as though you aren’t serious about building your network and elevating your company. It is also crucial that you set your profile photo to public to increase searchability.
Including Keywords In Your Profile
Including keywords in your profile is important. The keywords that you use in your profile are what makes your company searchable. You want to be sure to frequently use keywords that are related to your products and services. Marketers, salespeople, and recruiters all have a specific set of keywords that they are searching. The keywords that you use to describe your business are essential.
If you aren’t sure about how many keywords you have in your profile, you can copy and paste your profile into a wording program like Wordle (https://wordle.net) to see which terms you’ve used and how many times they are used in your profile. If you find that you haven’t included enough of the right keywords, you can take the time to adjust your wording to increase the frequency of the preferred keywords. If you don’t know what the popular keywords are, you can analyze the profile of others in your industry the same way. Just make sure that you rewrite the text in your own words to avoid any issues with plagiarism.
A substantial part of your profile will be the publishing section. It is important that you use this section to publish content that you care about and that relates to what your company represents. You want to keep your articles and whatever else you publish on the site free of typos and other errors. The content that you publish will show your audience that you are knowledgeable about the subject and that you can clearly communicate your ideas.
Utilizing LinkedIn Groups to Increase Your Leads
LinkedIn Groups provides businesses a place to connect with other members who are in the same niche or industry and share information, make connections, share content, post job vacancies and network. As a member of LinkedIn you can join up to 50 groups at a time. However, even though you can join up to 50 groups, this can spread you thin. It is much better to be active in just a few groups than to deplete your resources by trying to participate in too many.
LinkedIn Groups offers you the opportunity to connect and interact with other members, join discussions, share your knowledge and build influence, authority, and credibility in your industry, become a top influencer, expand your reach and find followers, and source information and increase your knowledge base. However, it is important to remember that you shouldn’t use LinkedIn Groups to blatantly promote your products or services.
Joining a Group
One of the major advantages of joining a group on LinkedIn is that members appear in the search results of that particular group. So, if you go to a group and click the number stating how many members the group has, you can see whether any of your connections are already members.
There are millions of groups currently on LinkedIn so you can afford to be selective when choosing the groups you want to join. Before joining, however, you need to make sure that you’ve worked out what your goals are. Are you looking to build connections and relationships or do you want to gain knowledge from key influencers, or establish yourself as a thought leader in your industry?
To find groups that you are interested in, you can click on the “Interests” tab on the top menu of your profile and then click on “Groups” in the drop down menu. This will allow you to search groups based on keywords that you enter and start filtering and viewing the results. You can view “Open Groups” without joining but you can only view content of member only groups once you’ve joined.
How to Use a Premium LinkedIn Account to Get Even More Leads
Like all networking platforms, LinkedIn is free for the basic accounts. The basic account has features that offer a good start to marketing your company. With the free account, you get things like building your professional footprint online, network with people you know and people that you should know, and search for companies or people and receive alerts about them.
When first starting out with LinkedIn, you will probably do well with the free account, but as a business and interest in what you do grows, you may find that you can get your business to the next level by upgrading your account. Deciding to pay for an account on LinkedIn is recommended when you have maxed out the features you get on the free account.
There are different kinds of premium accounts and they all have costs associated with them, however, you can try one for free for 30 days, and you can cancel your premium account at any time. Job seekers will want to try Premium Career, which gives them access to career coaches, the ability to see who views their profile, the ability to send messages to recruiters, see how they measure up to other applicants for the types of jobs they are searching for, and the ability to become a “featured applicant.” Recruiters can sign up for a Recruiter Lite account that is feared toward hiring managers and recruiters.
LinkedIn Learning is an account that offers learning resources to learn skills, improve your skills, train employees, and gives you the ability to upload your own video content that is specifically made for your company. You can add tags to your content to make it searchable, and you can filter training based on things like job function, skills, and across all fields and levels, from beginner to expert.
While all three of these accounts have marketing aspects, they are not tailored to marketing, sales, or growing a business. However, the other premium accounts are primed for marketing with them, and they encourage certain marketing elements.